Ok, so the other day some guy emailed me to swap links with one of my niche sites. I sent him back an email stating he could submit the link on our eSyndicate link directory for that site. He then emailed me back - the site didn’t have a high enough PR. What gives? He contacted me first!
If you have been living under a rock, you may not have heard about Google’s toolbar with the PR feature. PR, according to Google stands for Page Rank. In reality, it stands for Public Relations - public relations for Google. This webmaster worried about the PR of the site according to Google, never mind he had found the site because it was listed in both the top two rankings in its category!
Don’t worry about the PR of a site (unless, maybe, it has a PR of 0) - worry more about whether the site’s theme fits in with your site’s theme, whether the site has good content, and whether the site can send you real visitors.