If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
As a follow-up to my prior Rant on the Pete Report, you should know that I had to give out my mailing address to get the full report. Ever since, I have been flooded with Junk Mail - get rich quick schemes and offer. It seems Pete is making his money selling names and addresses.
Matt Callen, of HyperVre is about to release an incredibly powerful new software that will take your marketing to the next limit….
Hold your breath….
Keep holding…
a pop-over maker.
Ok, so the other day some guy emailed me to swap links with one of my niche sites. I sent him back an email stating he could submit the link on our eSyndicate link directory for that site. He then emailed me back - the site didn’t have a high enough PR. What gives? He contacted me first!
If you have been living under a rock, you may not have heard about Google’s toolbar with the PR feature. PR, according to Google stands for Page Rank. In reality, it stands for Public Relations - public relations for Google. This webmaster worried about the PR of the site according to Google, never mind he had found the site because it was listed in both the top two rankings in its category!
Don’t worry about the PR of a site (unless, maybe, it has a PR of 0) - worry more about whether the site’s theme fits in with your site’s theme, whether the site has good content, and whether the site can send you real visitors.
Someone emailed me that I had to read this report (I think it was the guys from Stomper.Net) so I read it. It was … crap. Long form sales letter without any useful information. In fact, I think most of the information I already read in a book about the demise of the 30 second spot (commercials).
Point - The world is suffering from attention defecit disorder. Duh. If this is news to you, then I take it you bought your computer yesterday.
Point - Getting attention is important. Duh. Anyone is business knows the value of PR.
Point - Don’t sound like a marketer. Good marketers never do. Read Dan Kennedy.
Point - Piggyback off established people and brands. Brilliant - why didn’t Nike think of that.
Point - Social networking is on the rise and you can’t cheat the customer. All been said in the book “The 30 Second Spot.” Anyway, even offline, you can’t succeed in the long run if you cheat your customers.
Point - Give out free content to build trust and build yourself as an authority with free reports. Gee, I’ve never seen that before.
Point - Use controversy and stories to launch a product. I think there’s a whole book about this called “Made to Stick.”
The final point - buy my tools.
Sheesh.
I read The Pete Report the other day. Typical crap. Long form sales letter. The gist is something like this:
I’m like you. I was poor and had a goat farm investment (that was the interesting part). All the gurus lied to me and they’re lying to you. Finally, I found someone who helped me make it online. Now you can too - if you pay me I’ll tell you how.
I’m so sick of reading the same teaser copy with no useful information. If you’re new to the internet and want to make money, I’m sorry to bust your bubble but it does take either work or money. Money if you want to pay other people and work if you don’t have the money (and probably a bit of both).
I suggest anyone doing anything on the internet, even if you’re quite experienced, try the 30 Day Challenge. Ed Dale is one of the few honest internet marketers that I would trust. When I get a chance, I’ll throw up a review for the Immediate Edge (not for beginners).
