Does your web site make you money?

In an increasingly technical world, the human touch is highly valued. The dilemma, of course, is how to give your web site the human touch. If you walk into a store and need assistance, to whom do you turn? The people that work in the store of course. What happens if you cannot find someone to help you? You leave the store without purchasing anything, or possibly purchase the wrong item and end up returning it. For a web site, email responses just are not fast enough. Most questions can be resolved quickly if only you could talk directly to the customer. Well now you can! With Support Chat from Software Factory, you can put a human persona on your web site.

Do 20% of your customers give you 80% of your business?

Most businesses follow the 80/20 rule where a majority of your business comes from a minority of your customers. Is there any way we can take advantage of this with our web sites. What we need is a system to recognize them when your customers come online, without it breaking the bank. Support Chat has a simple extensibility system where both customer name and identification can be stored. Not only does this allow your operators to see who is online at any given time, it also allows you to track conversations between valued customers and the operators. Additionally, you can have all customers fill out their contact information before chatting with them.

Does your web site have all the information customers need?

Lets face it, no web site will contain all the knowledge we carry around in our heads. Try as we might, we just can not put everything down on paper. Even if we did, it would be so much that people reading it would be overwhelmed and frustrated. Just like a television commercial has to get your attention in thirty seconds or lose you to the remote control, your web site needs to concentrate on the key features of your services or products. This can make promoting your product difficult; you may have some aspect of your product which is important to your potential client but which you omitted from your web site. Meanwhile, that feature is listed at the top of your competitor's list. With Support Chat your clients can ask a salesperson to fill him in on any information he wants.

Do customers spend a lot of time on your site but still not purchase?

Studies show that over two thirds of items added to shopping carts are abandoned without purchase. Have you ever run a report on your site's statistics and noticed that, while customers stayed awhile, most didn't go further than browsing? That's like having a great display and selection, but no salespeople to help take the customer to the product or service. With Support Chat, you can not only invite a client to chat if you see them lingering, you can also direct them to different pages and even send them pictures!

Do you sell a product or service that sells better in person than online?

Some people don't like to purchase online. Some people like to know the company and people from whom they are buying. Some products are very technical, or just not easy to explain simply. That's where Support Chat comes in. Support Chat will let your clients talk to someone at your company, allowing you to build rapport with them. Customers can ask technical questions and get answers right away. Live Chat is as close to kicking the tires on a new car as the web allows.

Have you ever been to a large home supply store and tried to find something?

If you don't know where it is already, it can be pretty hard to find what you are looking for. Sure the signs help, but once you find the aisle, you still have to look for a while to find the item you came for. What if you need to fix something but don't know what tool you need? Will browsing every aisle (if you had the time) help? Of course not. You find a salesperson and ask them for help. Half of all online shoppers start by typing a request in the site's search box. A failed search is usually a lost sale. With a Support Chat operator at hand, the customer can ask for assistance with his search. The operator can give him suggestions or even open up the results on the client's browser!

Do customers need help differentiating between different products or services?

What do you do if you sell products or services which look very similar to your customers. A good idea is to have a comparison sheet for them to review. What if you have too many products or services? What if the customer has questions about differences in features which aren't explained to his satisfaction? Does he or she have to contact you by email? If so, you could lose a potential sale. With Support Chat, you can turn a hot prospect into a sale instead of letting it go cold.

Do visitors leave your site without completing their purchase?

Do you notice that your shopping cart is being used to carry items, but it is abandoned before checkout? With Support Chat, you can proactively contact your customers to make sure your customers don't need assistance. You can greet customers who come into your virtual store, as well as thanking them for their purchase after the sale.

Do you want to dominate your industry?

Smother the competition with service and support your competition cannot touch. Use Support Chat today.

Sales Benefits Summary

1. Orders taken through a client's Web site and by telephone sales representatives can be consolidated, allowing for increased efficiency, and providing for the collection of more accurate metrics
2. The closure rate of Web transactions can be increased, yielding higher revenues, and decreasing the high rate of abandoned shopping carts
3. Customer satisfaction levels can be elevated, while broadening customer relationships and promoting customer retention
4. Significant cost savings can be realized by handling customer interactions via e-mail and the Web
5. Opportunities for cross selling and up-selling are promoted, and impulse-buying revenues are increased
6. And the e-commerce experience is personalized, enabling customers to have the human contact your customers desire

Live Chat Software