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It's All in the Links!
from: Dale Sexton Link popularity, big in search engine ranking of late, may be as difficult
to accomplish as the top 30 ranking itself. Using links can't fail. Even if
you don't reach the top 30 ranking, linking will bring more traffic.
You sign guestbooks, use classified ads and swap links. Keep a database of
those sites linked to you. This will become an important part of link
popularity.
You will submit this database to the search engines for a link popularity
boost. As the search engine follows the links, the pages found will be added
to the search engines database. Your link will more easily be found on the
search engines.
If you haven't already started a database, you might think this is going to
be a tough chore, especially if you have thousands of links on the internet.
It might not be as hard as you think.
You need the tools that can find pages linked to yours and put them in a
database. Here are my recommendations:
URL Spider Pro v1.92
http://www.innerprise.net/us4.asp
WebWolf 2.03
http://www.msw.com.au/webwolf/
After you have your database of links, you'll want to convert them to HTML
format. Try:
DataBox v2.1
http://www.simplewebfx.greatxscape.net/
DB to HTML Express 1.5
http://www.xlinesoft.com/db2html/download.htm
DB-HTML Converter PRO v1.4
http://www.primasoft.com/dbhtmlp.htm
A product that gathers the links and puts them directly into HTML format is:
QueryN MetaSearch v2.1
http://www.freeflowsoftware.com/freeflowsoftware/Products.htm
http://www.zdnet.com/downloads/stories/info/0,,000UBZ,.html
You have your web page with of links, now you need to submit it to the
search engines. Of course, the best way of doing this is to go to each
search engine site and submit to them individually. If you need to save
time, these submission tools work great:
Submitta Standard 1.1
http://www.submitta.co.uk/download/
CybeRat v1.4
http://www.cyberat.com/promotion/download.htm
PageCrafters Submission Services
http://pagecrafters.net/url.htm
Here is a good tool for gathering new reciprocal links. Be sure to add those
new links to your database.
Link Crafter v1.020
http://linkcrafter.bannermation.com/fc/LinkCrafter
For me, this is the 'piece de la resistance' (what ever that means). It will
copy any URL from any clipboard application till you tell it to stop. Put
this piece of software in copy mode and copy links till the cows come home.
URL Manager 2000
http://www.dlcwest.com/~sorev/downloads.htm
It's all about making the work easier, more productive. Now you can have
more time for relaxing, or maybe for more work. Sheesh!
About the Author
Dale Sexton owns & operates 'PageCrafters.net', &
publishes 'Small Business Tools magazine'. Both
focus on tools & tips for small business.
mailto:pagecrafters@pagecrafters.net
Sign up for 'SBT magazine' at:
http://pagecrafters.net/newsletter.html
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